Lobster Copy:
where it all began

Rob is a great copywriter. He has really supported my business throughout with his superb word-smithing expertise. He thoroughly researched the industry we operate in and the type of language that resonates with our customers. This has significantly improved our SEO and website traffic. Moreover it has also helped us develop a tone of voice that aligns to our businesses values. Thanks Lobster Copy!

It has been an absolute pleasure to work with Rob. He understood everything I was trying to achieve for my new website. He has an amazing eye for detail, and works with such passion. The copy I gave him has now been crafted into the beautiful content that I have today.

Rob is an expert when it comes to crafting copy that delivers results. He brings valuable insights and thoughtful recommendations, whether he’s helping improve websites and landing pages or refining a business proposition.
I’ve both worked with Rob and confidently recommended him to my own clients. He’s a pleasure to work with, friendly and approachable, with a great sense of humour. If you’re looking for someone who truly understands how to connect with audiences, I highly recommend Rob’s services.

I recently recruited Rob's services for website copywriting for my digital consultancy business, and I couldn't be happier with the ease and level of the service. Before, I struggled to get the right words onto paper to resonate with my target audience. Rob's fast understanding of my brand, my needs, and that of my clients, has led to well crafted and compelling copy.
What impressed me most was his understanding of how strategic copywriting impacts both SEO and conversions. He didn't just make it sound pretty. He incorporated the relevant keywords naturally and created a great flow of information and clear calls to action.
I highly recommend his copywriting services and will be using him for my client's websites to drive business growth.

We had the pleasure of working with Rob recently on some thought leadership content for one of our clients in the e-commerce space. With strict article briefs requesting content that resonated with the publications, provided a fresh outlook on the themes at play and broke down complex advice so that it's digestible and readable, Rob nailed it! We look forward to working with him in the future.

Working with Lobster Copy has been an outstanding experience from start to finish. Their ability to translate complex ideas into clear, engaging copy is second to none. Whether it's web content, product descriptions, or campaign messaging, every piece they've delivered has been sharp, on-brand, and strategically focused.
Communication is always seamless, deadlines are consistently met, and the quality never wavers. It’s clear they understand not just how to write, but how to connect with the target audience in a meaningful way. Highly recommended for anyone looking for copy that delivers results and adds real value to your brand.

Rob is a fantastic copywriter but also a brilliant mentor! With monthly training sessions I have been developing my copywriting for social media and I can definitely see the improvement. A lot of credit goes to Rob for organising engaging 1-2-1 sessions but also providing constructive and positive feedback when workshopping some captions. He is brilliant to work with and has such a great attention to detail!

Rob is not only a fantastic copywriter, but also understands user behaviour and converting users in the marketing funnel which makes his work stand out above other copywriters.
Alongside this, Rob is a great person to work with, and I would highly recommend him for all of your content and copywriting needs.