about lobster

When it comes to your business’s copywriting, you’ll be hard-pushed to find a better – and more affordable – copywriter.

A Distinction-grade graduate of the College of Media and Publishing’s Copywriting Course, I am an award-winning former English language lecturer with a background in teaching writing to academic and professional audiences.

I know what outstanding writing looks like, whatever the genre.

But I’m also a person too: someone who listens, cares, and understands your needs, and those of your business.

So, when I work with you, I’m all about meeting you where you are.

It’s from there that I craft the copy that brings your business and your brand to life.

Ready to take the first step?


web copy

Website and landing page copywriting that leaves its mark - with search engines and your target audience

content creation

Make waves with thought-leading SEO articles, blogs, ebooks, white papers, and video scriptwriting

email marketing

Make the mailbox your ally with targeted emails and email sequences that deliver results

direct response

from direct mail and newsletters to pay-per-click advertising, get the responses you need

social media

capture your target audience's attention, build their trust, and win new leads - whatever the platform

brand development

enhance your brand image with a unique brand name, slogan, tagline, and tone-of-voice guidelines

business development

leverage my expertise in course design and sales pitches, presentations, and proposals for your business


be the talk of the town with press advertisements and press releases that grab your target audience's attention


from advertising copy and advertorials to flyers, brochures, and catalogues, compel your prospects to take action

proofreading & copy editing

get second-to-none scruitiny of your existing work with my premium proofreading and copy-editing service